Anders Tärnell

Anders Tärnell currently serves as Chief Marketing Officer for Sweden at Hertz since August 2015, with a focus on digital marketing initiatives that have significantly increased online sales and B2B lead generation. Anders also launched a chatbot and built a robust in-house marketing team. In addition, Anders founded Ellenfonden.com in June 2021. Prior experience includes roles at Volvo Car Sverige, where collaboration on a P2P project led to impactful changes in tax legislation, and significant contributions to subscription services. Anders has extensive involvement in digital sales and marketing across various organizations, emphasizing data-driven strategies and digital transformation. Educational background includes a Master’s degree in Business Administration from Stockholm University and specialized training in digital strategy at Hyper Island.