Laura Smith

EVP, Global Sales & Customer Experience at Hertz

Ms. Smith has served as Executive Vice President, Global Sales and Customer Experience since June 2020. Ms. Smith hasmore than 20 years of expertise in the travel industry and customer experience. She joined Hertz in 2002 in Dublin, Ireland where she held various leadership roles at the company’s international customer contact center. In 2013, she relocated to the United States to lead Hertz’s Customer Care team and contact center in North America. In 2019, she was promoted to Senior Vice President of Customer Experience, overseeing the company’s global Customer Care and Customer Experience organizations.



  • EVP, Global Sales & Customer Experience

    Current role

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