Lien Do is a seasoned professional with extensive experience in business performance, project management, and event marketing. Currently serving as Region Director of Business Performance at Hertz since 2004, Lien Do has orchestrated initiatives driving operational results and managed projects to achieve targets. Previous roles include Account Manager and Manager of Customer Relationship Management at Hertz, where Lien Do utilized technical selling skills, executed communication strategies, and supported corporate loyalty programs. Additionally, Lien Do has a strong background in event management from positions with Scooter Media and EventPro Strategies, coordinating high-profile campaigns for major brands. Lien Do started the career as an Automation Project Leader at Cushman & Wakefield, focusing on efficiency improvements through automation. Lien Do holds a Bachelor of Business Administration degree from the University of Central Oklahoma.
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