Anna Yoong

Anna Yoong is an experienced marketing professional currently serving as the Optimisation Manager at HESTA since October 2009. Yoong has a strong background in end-to-end omnichannel engagement and retention marketing, having previously held roles such as Optimisation Specialist and Optimisation Consultant. Responsibilities have included strategy development for automated campaigns, leveraging Adobe Marketing Technology, and enhancing team capabilities through training. Yoong's expertise extends to campaign planning and execution, data analytics, and project management, with a significant focus on increasing brand awareness and engagement. Prior to joining HESTA, Yoong held various graphic design positions, contributing to children's book design, automotive advertising, and branding, complemented by an educational foundation in Multimedia from Monash University and Swinburne University of Technology.