Martin Liu

Martin Liu is a Senior Consultant specializing in Marketing Technology, currently serving as the Optimisation Technical Lead at HESTA. With over seven years of experience in marketing automation, Martin has previously held positions at notable companies, including Merkle Australia, where they contributed to award-winning customer data management solutions, and Bupa, where they optimized marketing campaigns using Adobe tools. Martin is an Adobe Certified Expert in several platforms, including Adobe Campaign, and possesses a strong background in data analytics and mining, stemming from their education in Information Systems with honors from La Trobe University.