Laurence Backe

Laurence Backe currently serves as CEO of Heuritech. They previously held leadership roles including Président-directrice générale of Augure from 2020 to 2023 and Managing Director - BU Augure by Launchmetrics from 2016 to 2020. Their career also includes positions at Publicis Conseil (Chef de groupe, 2000–2004), Kantar Media (Responsable grands comptes, 2004–2013), GROUPE OBEA (responsable marketing et du développement commercial, 2013–2014), and Augure (Responsable Grands Comptes, 2015–2017). They completed education at Lycée Claude Monet (prepa HEC, 1995–1997) and Groupe Ecole supérieure de Commerce et de Management (ESC Tours), marketing et communication (1998–2000).