Francesco Urso is a beauty care entrepreneur and the founder of Wolf Project, a brand dedicated to transforming men's skincare. Currently, they serve as the President of Aura Reality at Hexagon AB and are a guest lecturer in the HEC EMBA/Masters program at HEC Lausanne. Previously, Urso held the position of Brand Director at Procter & Gamble, overseeing operations in China, Russia, and Europe within the Beauty and Household Care sectors.
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