Christa Verrier

Christa Verrier is an experienced professional with a background in marketing and category management across multiple industries. Christa began as a Leasing Associate at DTN Management, followed by a role as a Marketing Specialist at WW (formerly Weight Watchers). At S. Abraham & Sons, Christa advanced through positions as Marketing Communications Specialist and later Category Manager, focusing on vendor relationships and market trends in categories such as Confection and Grocery. Christa has also held the position of Category Manager at SpartanNash, overseeing sales and profits for the Dairy/Frozen category and developing comprehensive business plans for retail channels. Currently, Christa serves as Category Manager at HexArmor, concentrating on industrial PPE solutions. Additionally, Christa worked as Marketing & Media Director for the West Michigan Tourist Association, managing promotional activities and media relations. Christa holds a Bachelor's degree in Communications with an emphasis on Advertising and PR from Grand Valley State University.