HeyBLU is an AI umpire assist for youth baseball and softball, delivering real-time pitch location and strike zone feedback using a single iPhone. Named a “Top Technology to Watch in 2026” by the American Baseball Coaches Association.

HeyBLU delivers real-time pitch location vs. the strike zone using a single iPhone. Designed for bullpens, scrimmages, intra-squad games, and umpire-limited environments, with additional use cases in umpire training and assistive in-game support.

HeyBLU is strictly assistive—not an umpire replacement. The company’s focus is improving fairness, consistency, and sportsmanship in youth baseball, the largest and most under-served segment of the sport.

Publicly launched at ABCA after two years of product development and on-field testing. Signed 76 pilot partner coaches and programs representing 500+ teams.

HeyBLU

Org chart

Teams

Offices