The most valuable data in B2B lives in relationships. None of it is in your systems.

heyBTW is the B2B Context Graph, the missing data layer for teams that go to market through relationships. Every co-marketing event, every partner collaboration, every introduction creates relationship signals that no single CRM can see. heyBTW captures that context and connects it to pipeline and revenue.

The Context Graph learns which partners drive revenue, which events create warm paths to meetings, and which relationships across your ecosystem actually move deals forward. The more you collaborate, the more the data compounds.

We work across co-marketing events, hosted events, field programs, conferences, and community activations. Sponsors get their own ROI view. Partners always join free.

Built on 16 years of B2B attribution and partnership experience and a PhD in AI collaboration systems.

heybtw.com/context-graph

heyBTW

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