As life long hunters we know that decoys can be one of the hardest parts of waterfowling. We were tired of babying them, lugging them, sinking them, tangling them, all for a spread that looked lifeless if the wind died. So, we changed the game and made the first rig, and then the first decoy you'd use for a Lifetime. 

You realized the work and experience became easier and more fun. The gear stopped being the problem and blended into the background. You could take a load off without slowing down. You began to focus on where you were, who was there, and how you felt. You began to recognize how good you had it. 

That you were one of the lucky few out of cell range with your people - laughing and creating the moments you’ll be talking about in 20 years. 

What you realized, was that you’ve been in your HEYDAY.

HEYDAY

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