Rik Schellenberg, CRCR, is an experienced professional in healthcare sales and management with a diverse background spanning over three decades. Currently serving as an Account Executive at the Healthcare Financial Management Association (HFMA) since February 2017, Rik has played a vital role in supporting financial management and revenue cycle executives. Previous roles include Market Director at ACT.md, where focus was on designing comprehensive care plans for patients with complex needs, and Business Development Manager at Tribridge, aimed at improving patient care and operational efficiency. Additional experience includes positions as National Sales Director at Kaizen Communications, Regional Sales Manager at SCI Solutions and QuadraMed, and Regional Director of Sales at BTI Americas. Rik holds a Bachelor’s Degree from the University of North Florida - College of Business Administration.