Brian Lafferty is an experienced solutions marketing manager at HID, responsible for market intelligence, strategy, and growth initiatives in North America. Prior roles include program management in various sectors, with notable achievements such as managing over $170 million in projects, driving product development processes for government ID solutions, and successfully leading cross-functional teams at Schneider Electric and RIX Industries. Lafferty has a solid engineering foundation, having held positions in project and technical management at BAE Systems and Baker Hughes, and has consistently demonstrated expertise in project management, financial forecasting, and customer satisfaction. Brian holds an MBA from Texas McCombs School of Business and two engineering degrees from Wayne State University.
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