Sam Bay

Sam Bay is an experienced event manager and marketing professional currently serving as Event Manager EMEA at HID since February 2023. Previously, Sam held the position of EMEIA Marketing Specialist at ASSA ABLOY Opening Solutions and directed operations at Samcomms Ltd, a marketing consultancy founded in 2015, providing services to notable clients including Bourne Leisure Group and Network Rail. Sam's extensive background includes interim roles at GRUNDFOS, Reddy Co Limited, Aldwyck Housing Group, BSI, Epson UK Ltd, and Netcall Plc, where responsibilities covered customer experience, marketing communications, and event management. Educational qualifications include a BA (Hons) in American Studies with English from the University of Northampton, alongside marketing studies at Barnfield College.