Samir Cherif

Samir Cherif is a seasoned professional in sales and management, currently serving as Senior Director and Head of Middle East Africa for HID PACS since March 2024. With a strong background at HID Global since January 2017, Samir has held roles including Commercial Director for the Middle East Africa region and Director of End User Business for Middle East Africa and India, where strategic execution in channel sales and business development has driven significant growth. Prior experience includes leadership roles at Honeywell Security and Fire, overseeing sales and product management across diverse markets, as well as previous management positions at Delta Office Automation and Katun Corporation. Samir holds an MA in Communications and Statistics from the University of Minnesota and has foundational expertise in statistical analysis from the University of Minnesota.