We are a family-owned optical company that has remained Focused On You since 1967. We have 8 optometrists and we staff qualified opticians. We pride ourselves in providing excellent care and a comfortable environment for our patients. Our offices offer a large variety of frames for all ages. With brands such as Jimmy Choo, Kate Spade, Nike, and so many more, you are destined to find a pair of glasses that will frame you beautifully. Twice a year we host frame shows to allow our customers to have the largest selection of frames available to them from a variety of vendors. These shows allow us to stay up to date with the newest fashion trends and provide special deals and promotions.

In our 53 years of business, we learned that it is our duty to not only provide optometry care and services but to help our local communities. We support our local communities by hosting an annual school supply drive - Stuff the Bus event, donating eyeglass cleaning kits, providing free adjustments to our local nursing homes, partnering with our suppliers to provide free glasses and eye exams for kids in need. 

We are always looking to grow our clientele and expand our team. You can contact us at (269)657-4511 or visit one of our five locations: Downtown Kalamazoo, Gull Road Kalamazoo, Portage, Paw Paw, and Plainwell.

Hiemstra Optical

Org chart

Teams

Offices