Aurore Pascal

Aurore Pascal possesses extensive experience in marketing and business development, primarily within the HighCo Group since April 2009, where roles have included Responsable marketing & études, Directrice conseil, and marketing leadership positions focused on media optimization, shopper activation, and commercial communication. Responsibilities have ranged from monetizing inventory and formulating media plans to coaching teams and innovating marketing strategies for retail media. Prior experience includes project management in event organization at De Bouche en Bouche traiteur, and commercial development roles in the wine and language sectors. Academic credentials include a Master’s degree in Entertainment & Media Management from KEDGE Business School and a Bachelor's degree in International Business Management & Marketing from EDHEC Business School.