As an independent, family-owned company, High Country Beverage is Colorado's premier distributor for some of America’s most beloved beer, cutting-edge beverages and heavily decorated craft brews. High Country Beverage has grown tremendously and now covers both Northern Colorado and the Western Slope, reaching as far North as the Wyoming border and as far Southwest as Telluride.

After opening in 1996, High Country Beverage soon moved to its current facility in Loveland. After more than a decade in business, the company sold more than 1.5 million cases in 2010, becoming a top performer in volume trends, distribution and retail execution. A nationally recognized industry leader, High Country Beverage’s product portfolio includes MolsonCoors, Crown Imports, New Belgium Brewing, Mike’s Lemonade, Oskar Blues, Boulder Beer, and many more as well as numerous other beverages and energy drinks. In October of 2012, High Country Beverage acquired Colorado Beverage Distributing, Inc. expanding its operations to two additional locations on the Western Slope, Grand Junction and Montrose.

Our Mission
HCB’s goal is to be the best beverage distributor in the country. We provide our customers with superior service compared to our competition. We maintain the quality of our products at the highest standards possible.

HCB provides a safe and ideal work environment for our employees that generates pride in their work and sets goals for personal improvement.

HCB expects and rewards aggressive sales efforts that result in beverage sales growth for our retailers and increased profitable market share for HCB and our suppliers.

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High Country Beverage

Dave Nichols

Caleb Trujillo

Nick Kelly

Eric Ross

Christopher Sanford

Todd Daggett

Humberto Cruz Long

Eric Farmer

Sales and Marketing Team

Logistics and Supply Chain Team

High Country Beverage

Org chart

Teams

Sales and Marketing Team

Logistics and Supply Chain Team

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