Fred Watford

Fred Watford is a seasoned digital marketing professional with extensive experience in strategizing and executing marketing initiatives. Currently serving as Lead Digital Marketing Strategist at Highmark Health since November 2019, Fred plays a vital role in driving performance improvements and fostering collaboration among cross-functional teams. Previously, Fred held positions at Dream Hotel Group, progressing from Digital Marketing Coordinator to Digital Marketing Manager, where responsibilities included developing e-commerce and social media strategies, overseeing digital agencies, and managing public relations efforts. Fred also has experience in guest services management, demonstrating strong leadership skills in a union hotel environment. Fred holds a Bachelor of Fine Arts degree from Jacksonville University, completed in 2005.