George Friedman

George Friedman is a seasoned professional in content development and production, currently serving as Sr Director at Highmark Health's Tonic agency since October 2024. Previously held positions at Highmark Health include Director of Creative Content Production from 2021 to 2024, where strategies for content production were established to enhance operational efficiencies. As Executive Producer at Porgie Productions, George specialized in photo, video, and digital content production. During a significant tenure at Kohler Co. from 2013 to 2020, leadership spanned global integrated content production across 27 brands. Previous experiences also include founding Backpack Editorial, serving as Executive Producer, and working with high-profile clients. Educational qualifications include a Bachelor of Arts in Television Production from Columbia College Chicago and attendance at Carnegie Mellon University and The Pennsylvania Governor’s School of Excellence for the Arts.