Holly Shkolnick

Holly Shkolnick is a seasoned copywriter with extensive experience in health marketing and communications. Currently serving as a Senior Copywriter at Highmark Health since May 2022, Holly develops and executes innovative marketing campaigns for Allegheny Health Network, achieving significant engagement and surpassing industry benchmarks. Prior to this role, Holly worked as a Copywriter at Wellmark Blue Cross and Blue Shield, where contributions enhanced B2B and B2C content marketing efforts. Earlier positions include Associate Editor at Lexicon Content Marketing, where project leadership and content development were key responsibilities, and Editor/Product Owner at My Diabetes Home, focusing on effective digital content strategies. Holly's career also includes roles in editorial positions at Meredith, where planning and writing content for various media channels were essential. Holly holds a Bachelor of Arts in Journalism and Mass Communication, specializing in Magazine Journalism, from Drake University.