Jennifer Keys

Jennifer Keys is an accomplished marketing professional with extensive experience in developing and executing comprehensive marketing strategies across various sectors. Currently serving as Lead Marketing Strategist at Highmark Health, Jennifer focuses on B2C marketing for a national blended health organization, contributing to consumer acquisition and market strategy. Previous roles include Senior Marketing Strategist at RealPage, Inc., where Jennifer designed B2B marketing strategies for a global real estate SaaS company, and Director of Content Marketing at SimplyWell (now Virgin Pulse), where a foundational content strategy was developed for a workplace wellness SaaS firm. Early career experience includes positions at American National Bank of Texas and Origin Bank, along with a Bachelor of Science in Marketing from Louisiana Tech University.