Julie Lee

Julie Lee is an accomplished marketing professional with extensive experience in media strategy and communications. Currently serving as Director of Media Strategy at Highmark Health since September 2022, Lee leads an internal team and collaborates with multiple agencies to drive channel strategies that significantly increase sales across 420+ bakery locations. Previously, Lee held key positions at Nothing Bundt Cakes, where innovative media strategies contributed to over $74M in revenue and a +560% ROAS. With prior experience as Group Media Director at Moroch and Multicultural Media Director at Sanders\Wingo, Lee demonstrates a strong expertise in strategic planning, performance optimization, and audience engagement across diverse sectors. Lee holds a Bachelor of Science in Advertising from The University of Texas at Austin.