Lori Schade

Lori Schade is an accomplished market researcher with extensive experience in consumer insights and market analysis. Currently serving as the Lead Market Researcher at Highmark Health since December 2019, Lori previously held the position of Senior Manager of Consumer Insights at American Greetings from 2008 to 2019, where responsibilities included managing research across various functional areas and providing insights to major retail partners like Walmart and Target. Lori's earlier roles include Market Research Manager at YRC Worldwide, where the focus was on maintaining competitive positioning through brand and customer satisfaction programs, and Market Research Analyst at Finast Supermarkets, where consumer research initiatives influenced marketing strategies. Lori holds an MBA and a BBA in Marketing from Cleveland State University.