Nettisha (.

Nettisha is a seasoned Digital Product Manager at Highmark Health, where responsibilities include identifying and addressing member friction points to enhance digital experiences and prioritizing initiatives for optimal results. Previous experience encompasses roles such as Senior Digital Marketing Analyst and Senior Digital Strategist, where collaboration with various teams and tracking KPIs were key responsibilities. Prior positions at UPMC Health Plan involved managing a high-performing team and developing digital analytics strategies, while earlier roles at American Eagle Outfitters and the Pittsburgh Post-Gazette focused on email marketing and digital audience development. Nettisha holds an MBA in Innovation Management from Carlow University and a BA in Public Relations and Advertising with a minor in Marketing from Saint Vincent College.