Shannon H.

Lead Social Media Marketing Strategist at HighMark

Shannon H. is an accomplished marketing professional with extensive experience in social media strategy and digital communications. Currently serving as the Lead Social Media Marketing Strategist at Highmark Health since March 2022, Shannon H. has successfully transformed the social media team's operations, achieving a 56% increase in month-over-month engagement through the development of comprehensive channel strategies and a data-driven performance measurement process. Other key roles include Board Member for SocialMedia.org Health, Digital Communications Manager at PPG, and Digital Marketing Manager at MedExpress, where Shannon H. demonstrated expertise in content marketing, campaign management, and corporate social media oversight. Shannon H. holds a Bachelor's Degree in Communications, Advertising, and Public Relations from Robert Morris University.

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