Max Berger serves as the Chief Commercial Officer at Highsnobiety since August 2018, contributing to its status as a leading platform for cultural and fashion trends. Berger also holds the position of Managing Director Commerce at NOAX HOLDING GmbH, a private investment vehicle co-founded with Noel Zeh. Notably, Berger was a board member at HIGHSNOBIETY GATEZERO from March 2022 to June 2023. Prior to these roles, Berger was the Founding Partner and CEO at Merchstore GmbH, which became a prominent entertainment merchandise agency in Europe, and at RYZZE Brand Holding, a digital brand investment firm that was acquired by KLiNGEL in 2017.