Allie MacPherson

Allie MacPherson is the Senior Vice President of Social Media at Highwire PR, where they focus on integrated communications, social media strategy, and influencer relations. They previously held positions at Text100 and its successor Archetype, driving strategic marketing initiatives for major technology companies. Allie began their career as a Marketing Coordinator at Aspen Dental, where they developed the company's first social media strategy and coordinated brand partnerships. They earned a Bachelor of Science in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University.