Kha Lu is a co-founder and Chief Marketing Officer at Higround, a premium gaming hardware and lifestyle brand known for creating the first-ever graphic keyboard. In addition to their role at Higround, Kha co-founded E-Coliseum in 2017, an agency that connects brands with the culturally relevant gamer, working with notable clients such as Nike and Adidas. Kha has contributed to several industry firsts, including the world's first esports gym and the inaugural esports experience at Coachella. They are recognized as a Forbes 30 Under 30 honoree. Kha is currently pursuing education at Loyola Marymount University’s College of Business Administration.
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