Amy Wainwright

Amy Wainwright is an accomplished marketing professional with extensive experience in strategic marketing and performance analysis. Currently serving as the Director of Marketing Strategy & Performance at Hilton since August 2019, Amy has played a pivotal role in utilizing marketing mix modeling to optimize budget allocation and enhance brand impact across various campaigns. Previously, Amy held multiple positions at Edelman, culminating in the role of Vice President of Performance Marketing on a temporary basis, where responsibilities included directing integrated digital strategies and managing substantial paid media campaigns across diverse industries. Earlier career experience encompasses roles at ROI Revolution, Inc. and ASPE, Inc., focusing on paid media analysis, keyword optimization, and digital marketing initiatives. Amy holds a Bachelor of Science in Business Administration with a concentration in Marketing from North Carolina State University and a Mini MBA in Marketing from the Marketing Week Mini MBA program.