JoAnna Kopp

JoAnna Kopp is a senior content strategist with over a decade of experience in brand marketing and content strategy. Currently, JoAnna leads the content strategy and UI design for Hilton’s Curated websites, focusing on user-first, mobile-first design. They have previously held positions such as Senior Marketing Manager at Nova Hospitality, where they significantly boosted private events revenue and quarterly revenue through effective marketing strategies. JoAnna has also contributed to the Austin Film Festival, assisting in various marketing projects and strategic planning. They are pursuing degrees in Communication and Media Studies and English Literature with a focus on Creative Writing.