Phee G. currently serves as the Director of Brands Food & Beverage for Asia Pacific at Hilton, starting in September 2024. Prior experience includes a role as F&B Operations & Management at SOCIAL F+B BY DESIGN from January 2019 to August 2024, focusing on market research and developing relevant food and beverage concepts. As a self-employed consultant in Hospitality/Agriculture in Foodservice from April 2018 to August 2024, Phee G. created strategic opportunities for agricultural bodies and developed educational platforms for young professionals. Earlier experience includes serving as Project Director for Appetite for Excellence, which provided support and networking for young hospitality professionals, and as Account Director at Publicis Mojo, where responsibilities included event marketing strategy and project management. Phee G. began their career as the BDM Event Manager at Salt Restaurant, overseeing event management for various corporate events. Phee G. holds a Bachelor of Fine Arts degree from Monash University.
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