Tracy Gu

Tracy Gu has extensive experience in marketing and brand management across various industries, including hospitality, food and beverage, and entertainment. Tracy began a career in aviation as a Senior Cabin Crew at Virgin Atlantic Airways from October 2005 to October 2010, followed by a role as Marketing Executive at Costa Coffee Office Asia until February 2014. Subsequent positions included Assistant Marketing Manager at Prism Concept Food and Beverage Ltd. and Marketing Manager at CP Group China, where Tracy focused on integrated marketing strategies. Tracy served as Manager of Franchise Marketing at WarnerMedia from February 2016 to March 2019, leading initiatives to enhance IP awareness. A tenure as Associate Director of Marketing at WarnerMedia was followed by a Senior Manager role at an upscale brand division of the InterContinental Hotels Group from May 2021 to August 2025. Currently, Tracy holds the position of Brand Director for Focus Service Brand at Hilton Worldwide, beginning in June 2024, after working as Director of Performance Marketing at % ARABICA. Tracy obtained a Master's degree in Hospitality from Perpignan University in France (2003-2004).