Ying SHEN

Ying (Sylvia) Shen is the Digital Channels Director at Hilton, where they oversee various digital platforms to enhance user experiences and drive member acquisition. With a decade of experience in digital advertising, e-Commerce strategy, and innovation, Ying previously served as a Senior Manager at VF Corporation, focusing on digital transformation strategies and eCommerce initiatives in Greater China. Early in their career, they worked as a Research Director at iResearch, leading a team in consumer goods data mining. Ying's educational background includes a Bachelor's degree in Computer Science and Technology from East China University of Science and Technology.