Carl Schaefer

Carl Schaefer is a seasoned senior copywriter at hims & hers since June 2022, with a strong background in diverse industries such as healthcare, outdoor retail, education, technology, and lifestyle. Prior to this role, Carl worked as a freelance copywriter at Schaefer Creative from March 2020 to June 2022, and held various positions at BenXP, including managing director where business development and product management were key responsibilities over more than seven years. Additional experience includes project management at Managed Digital and a junior copywriter position at Life Time Fitness, where Carl contributed significantly to member recruitment strategies. Carl earned a Bachelor of Arts in Journalism from the University of Minnesota, with additional studies in advertising, psychology, and Spanish.