Kirk Masters

Kirk is the catalyst for HiMS’s revenue performance management initiative and the steward of its success across all marketing, sales and partnership functions. As a visionary architect, he is driving better integration and alignment between all revenue-related areas. creating an authentic and profitable revolution for the company. 17 years of SAAS sales experience has allowed Kirk to gain and leverage momentum in direct, value-added and partner-based sales. Not limited just to the U.S. markets, Kirk has been instrumental in developing territories, quotas and profitable partnerships in Europe, Latin America and Asia Pacific and creating amazingly productive and profitable partners. Kirk understands and embraces the differences between marketing, sales and partnerships, while at the same time establishing processes to ensure their coordination across the entire company and client life cycle. All this is driven by the passion to better help health care providers improve the lives of their patients and employees daily.