Marcela Madera is currently the Cultural Insight & Strategy Lead at Hinge and has extensive experience in brand strategy and consumer insights. Previously, Madera served as Strategy Lead at Gemic and held various roles at organizations such as R/GA, MRY, and Rauxa, where they contributed to innovative marketing strategies and content development. Madera also volunteered as NY Content Manager for WIN: Women in Innovation, focusing on promoting diversity in leadership within the innovation sector. They earned a Bachelor’s Degree in Advertising with a minor in Entrepreneurship from Syracuse University.
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