Kate Ferguson

Kate Ferguson is a seasoned content marketing professional with extensive experience in digital strategy and content management. Currently serving as a Senior Content Marketing Manager at hipages Group since August 2022, Kate has also contributed as a Match Operations Volunteer for the FIFA Women's World Cup Australia & New Zealand 2023™. Prior to this, Kate was the Digital Content Lead at healthylife, where responsibilities included developing and executing the content strategy from inception. Kate spent over 15 years at Blackmores Group in various roles, including Senior Digital and Content Manager, where the focus was on driving brand loyalty and business objectives through content strategy. Earlier experience includes positions as a Technical Writer and Naturopath at Sutherland Shire Naturopathic Clinic, along with academic credentials from Charles Sturt University.