Dawn Tay

Dawn Tay is a seasoned marketing professional with extensive experience in digital performance marketing. Currently serving as a Senior Performance Marketer at HipVan since February 2025, Dawn specializes in Google Ads and Search Engine Optimization (SEO). Previously, as a Senior Performance Marketing Executive (Regional) at Zenyum from September 2022 to November 2024, Dawn strategically managed marketing budgets for Taiwan and Hong Kong, optimizing campaigns across various digital platforms. Dawn's background includes a role as Senior Digital Marketing at Activa Media Pte Ltd, where management of a diverse client portfolio in Singapore and Malaysia was key, and as a Digital Marketing Specialist at Smartidea Pte Ltd, focusing on mobile gaming solutions. Dawn began a career in marketing at Dusol Beauty Korean Hair Salon as a Marketing Executive, enhancing brand presence through social media advertising and e-commerce strategies. Dawn holds a Bachelor’s Degree (Hons) in Business Administration and Management from the University of London and a Diploma in Marketing from Temasek Polytechnic.