The Hirsch’s Family are as passionate about giving their customers great service today as they were when Allan Hirsch founded the company in 1979.

With 19  branches and concept stores spread throughout South Africa, Hirsch’s has become a force to be reckoned with in the appliance and electronics industry. An appliance repairman who unwittingly became an entrepreneur, Allan Hirsch and his wife Margaret started  their family-run appliance business in a tiny showroom in Umhlanga Rocks Drive, Durban, in 1979 with just R900 that they had saved. Their children, Richard (CEO) and Luci (Brand Manager) joined the company after working their way up through the ranks. Today Hirsch’s has grown into a chain of mega appliance and home furnishing stores in KZN, Cape Town and Gauteng - offering the best brands, and excellent service.

Appliances

Hirsch's Homestores

Hirsch's Homestores' headquarters in Durban, South Africa

The Milnerton office focuses on sales, customer service, and public relations within the home appliances sector.

Milnerton

Richard

Norman Brassell

Scott Power Ca (SA)

The Sales team at Hirsch's Homestores is responsible for driving revenue growth by engaging with customers, understanding their needs, and recommending appropriate appliances and home furnishings. Team members ensure excellent customer service, manage sales transactions, and foster long-term customer relationships, contributing to Hirsch's reputation for outstanding service in the appliance and electronics industry.

Sales

This department manages employee relations, recruitment, training, and payroll functions.

Human Resources

This department manages communication strategies and develops relationships with media and the public.

Public Relations

The Stock Management Team at Hirsch's Homestores ensures the efficient and accurate handling of inventory across all branches. This team oversees stock levels, manages the replenishment process, and coordinates with suppliers to maintain optimal stock availability. They also implement strategies to minimize shrinkage and contribute to the seamless operation of the company's extensive network of appliance and home furnishing stores.

Stock Management Team

This department oversees branch operations and management to ensure efficient service delivery and customer satisfaction.

Branch Management

The Financial and Administrative Team at Hirsch’s Homestores handles crucial financial operations, including accounts management, payroll processing, and regional financial administration. The team ensures accurate record-keeping, compliance with financial regulations, and efficient cash flow management. Additionally, they support human resources with administrative tasks and maintain high standards of service to facilitate smooth operational processes throughout the company's multiple branches.

Hirsch's Homestores

Org chart

Teams

Sales

Human Resources

Public Relations

Stock Management Team

Branch Management

Financial and Administrative Team

Offices

Hirsch's Homestores

Org chart

Teams

Sales

Human Resources

Public Relations

Stock Management Team

Branch Management

Financial and Administrative Team

Offices

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