Dane Wilkinson

Dane Wilkinson is an experienced Category Manager at TestEquity LLC since January 2024 and has served as a Product Manager at Hisco, Inc. since January 2014. In the current role, Dane oversees the development and management of digital content strategies to enhance customer experience while implementing innovative marketing strategies alongside supplier partners, driving revenue growth through targeted campaigns and product launches. With a solid background as a Brand Manager at All-Spec Industries from February 2010 to January 2014, Dane managed various responsibilities including product management, promotions, and detailed reporting to identify trends and optimize inventory. Dane’s expertise encompasses digital merchandising, private label sourcing, SEO optimization, and competitive pricing strategy development, making significant contributions to growth and customer acquisition initiatives.