Daniela Henríquez is an experienced Commercial Ecommerce Submanager at Hites, where they are responsible for overseeing the commercial strategy of various textile categories and ensuring the fulfillment of defined business KPIs. Previously, Daniela held roles including Internet Product Manager and Category Manager at Ripley Chile, where they focused on channel growth and product selection. Daniela began their career as an Inventory Manager at Ripley, managing store inventories and contributing to sales strategy projects. They hold a degree in Commercial Engineering from Universidad San Sebastián and a diploma in Digital Marketing from Pontificia Universidad Católica de Chile.
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