Soledad Rojas

Soledad Rojas is a seasoned marketing professional with significant experience in product marketing and advertising. Currently serving as the Senior Product Marketing Manager at Hites since January 2013, Soledad oversees advertising campaigns for hard lines, pricing events, sustainability initiatives, and digital marketing efforts. Prior to this role, Soledad held various positions at JOHNSON'S S.A. from May 2005 to January 2012, including Chief of Advertising, where the responsibilities included leading a nine-person team and managing campaigns in the Deco and Electro Home areas. Soledad's career began at Prolam Young & Rubicam from March 2001 to March 2005, advancing from Assistant Account Executive to Senior Account Executive, focusing on mass communication campaigns and brand design. Academic achievements include a Diploma in Marketing Management from Universidad de Chile and a degree in Social Communication with a specialization in Advertising from Escuela de Comunicación Mónica Herrera.