James Farrow is a data-driven Conversion Rate Optimisation (CRO) professional with extensive experience in e-commerce and digital marketing. Currently serving as a Conversion Optimisation Manager at HiveMinded, James previously held roles such as E-Commerce Manager at LWC Drinks Ltd and Senior UX & Optimisation Executive at JD Sports Fashion plc, where they focused on website experience, A/B testing, and user experience research. James earned a Bachelor of Science in Business Studies with Marketing Management from The University of Salford and a CIM Level 4 Certificate in Professional Marketing from Runshaw College. Passionate about creating engaging online experiences, James has a deep understanding of the e-commerce sector and has developed notable expertise in product experimentation and analytics.
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