Lars Svenkerud

Lars Svenkerud is a Commercial Director at HL Display, leveraging over 20 years of experience in sales and business management within international B2B companies, particularly in the retail sector. They held an International Position as Area Manager, overseeing sales in the Nordics and Baltics. With a proven track record of transforming businesses from challengers to market leaders, Lars has collaborated with major clients such as Coop and Norgesgruppen. They possess extensive competencies in business development, sales strategies, negotiations, and team management, building on their educational background with a Master's Degree in Business Administration from BI Norwegian Business School.