OUR HISTORY
It all started in the year 2000 in a small garage. The three Iraola brothers began designing and constructing their first skateboard decks, motivated by their passion for skateboarding. 
JART Skateboards came first. A high quality skateboard brand which gave the opportunity to many European skaters to build a career. After their success, the three brothers began to explore other styles and markets and began to create new brands, which would be encompassed by the birth of HLC SB Distribution.

OUR PRESENT
HLC is now the leading company in Europe's skateboarding market and one of the Top 3 on an international level. It is now the European producer and distributor for leading international brands like SK8MAFIA, FLIP Skateboards, HABITAT Skateboards or SOVRN.
Today, HLC SB Distribution, far from slowing down and still pushing hard has relocated to its new premises, located in the Basque Country, representing its brands worldwide in more than 65 countries on 5 continents.

OUR PROCCESS
Our wood comes exclusively from areas under a forest conservation law aiming to save, maintain and regenerate the biodiversity of nature and all our waste is 100% recycled. We use a cold press process and an exhaustive quality control to assure that all our boards are the exact same. We guarantee the highest quality that only the latest technology can offer. Specially designed CNC robots are used for a perfect shaping, varnishing and finish.
OUR MISSION
The innovation and improvement of our products will always be a priority. Always placing special emphasis on our commitment to the environment, using ECO-Friendly materials in the process. A family run business that is still well fuelled thanks to the passion and dedication to SKATEBOARDING.



Manufacturing

Retail

Sports

Sustainability

HLC SB Distribution

Igor Iraola

David González Jiménez

Ruben Garcia

This department guides the overall strategic direction and financial management of the organization.

Executive Leadership

This department focuses on managing and driving sales activities in various regions.

Sales Department

This department is responsible for developing and promoting the brand identity and strategy to enhance market presence.

Brand Management

This department is responsible for overseeing sales strategies, operations, and performance across various markets.

HLC SB Distribution

Org chart

Teams

Executive Leadership

Sales Department

Brand Management

Sales Management

Offices

HLC SB Distribution

Org chart

Teams

Executive Leadership

Sales Department

Brand Management

Sales Management

Offices

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