HLC is a leading distributor of bicycles, parts and accessories in North America. With headquarters in Levis, Quebec and Lexington, South Carolina the company has the largest IBD reach on the continent – servicing more than 5,500 retailers with 70 sales representatives and 4 regional distribution centers.

Logistics & Supply Chain

Retail

Shopping

Sports

This department focuses on identifying and developing new market opportunities to drive business growth.

Market Development

The Sales and Market Development team at HLC is responsible for driving revenue growth by establishing and nurturing relationships with retailers across North America. This team identifies new market opportunities, develops strategic sales plans, and collaborates with independent and national accounts to enhance brand presence. They also analyze market trends and customer needs to optimize product offerings and support the overall sales strategy.

Sales and Market Development

The Sales and Marketing team at HLC is responsible for driving revenue growth and enhancing brand visibility across North America. This team develops and executes marketing strategies, manages digital campaigns, and supports sales efforts through market development initiatives. Their collaborative approach ensures effective communication with retailers and seamless customer experiences, ultimately positioning HLC as the preferred distributor in the bicycle industry.

Sales and Marketing

The Development Team at HLC is responsible for creating and maintaining innovative software solutions that streamline internal operations and enhance customer experiences. This team collaborates on both web and business applications, ensuring seamless integration of technology with the company's distribution processes and retailer services. Their expertise supports the overall growth and efficiency of HLC as a leading bicycle distributor.

Development Team

This department oversees the development and lifecycle of products, ensuring they meet customer needs and align with business strategies.

Product Management

This department oversees the procurement and planning of materials to optimize inventory and streamline operations.

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Other teams

Sales and Market Development

Sales and Marketing

Development Team

Product Management

Supply Chain Management