Aaron Newcom is a seasoned professional in digital advertising and analytics, currently serving as a Senior Traffic/AdOps Manager at HLK since February 2016. With a focus on establishing standards and optimizing trafficking processes, Aaron has significantly enhanced operational efficiency and client satisfaction. Previously, as Advertising Operations Manager, Aaron initiated the agency's role to streamline digital media trafficking, and as Analytics Manager, Aaron was responsible for compiling and interpreting data for clients and stakeholders. Prior experience includes leadership in content marketing at Answers, where Aaron utilized data analysis tools to optimize marketing campaigns, along with a role as a Pricing Analyst at Orbitz, where data management and error resolution were key responsibilities. Early career roles in customer service at The Ritz-Carlton and Marriott International laid a strong foundation in guest relations. Aaron holds a Bachelor's Degree in French Language from Southern Illinois University Edwardsville.
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