Lydia Wallbaum

Lydia Wallbaum has a diverse work experience spanning several companies and roles. Lydia is currently working as a Senior Account Manager at HLK, where they lead marketing and account strategy for global agency clients in the healthcare/insurance and ag-tech industries. Prior to this, Lydia worked at Crowd Favorite as a Senior Manager, Client Engagement, where they led new business efforts for an Open-Source (WordPress) consulting and development agency. Lydia also worked at jrgn ai, inc. as an Audience Strategist, collaborating with brands to uncover niche audiences and develop targeted go-to-market plans.

Before their current roles, Lydia was the Director of (Marketing) Content at Beutler Ink, where they oversaw various design and social partnerships and played a key role in client strategies and communications. Lydia also served as an Account Manager, Content at Beutler Ink, leading projects from start to finish. Prior to that, Lydia was a Senior Project Manager at JESS3, a digital creative agency specializing in digital storytelling and data visualization.

Lydia's work experience also includes roles as a Production Coordinator and Project Manager at JESS3, where they worked on projects for clients such as NIKEiD, Harvard, Eloqua, and Google. Lydia started their career as a Social Media Intern at Zion and Zion and as a Communications Intern at Health Alliance Medical Plans.

Lydia Wallbaum obtained their Bachelor's of Science degree in Advertising from the University of Illinois Urbana-Champaign, where they pursued their education from 2007 to 2010.