Matt Anselm

Director of Content at HLK

Matt Anselm has a diverse work experience spanning over 20 years. Matt started their career at DraftWorldwide as a Marketing Manager/VAS sales rep, where they successfully launched two products and implemented a sales program. Matt then moved on to Enterprise Leasing as a Sales Management Trainee before joining Sunflower Group as a Program Team Manager. At Wunderman/VML, they served as a Sr. Account Executive for two years. Matt then joined VML and worked as a Sr. Sponsorship Manager for a brief period. Later, they became an Account Manager at VML, managing projects for YRC Worldwide. Matt then transitioned to the role of a Social Media Strategist within the Digital Insights Group at VML, where they monitored conversations and tracked sentiment using various tools. Currently, they are working at HLK as the Director of Content, where they formulate content marketing strategies and defines objectives. Matt also serves as a digital strategist, working with multiple brands and providing digital recommendations. Throughout their career, Matt Anselm has gained expertise in content creation, digital strategy, social media monitoring, and account management.

Matt Anselm completed their education with a degree in Marketing from Rockhurst University, where they studied Business Communications from 1997 to 2001. Prior to that, they attended Saint Louis University High School from 1993 to 1997. Their education started at Assumption Parish School, where they completed their early years of schooling from 1985 to 1993. Apart from their formal education, they also obtained a certification in "Managing Your Editorial Calendar" from Spredfast. The specific month and year of when they obtained this certification are not provided.

Links

Timeline

  • Director of Content

    March, 2016 - present

  • Strategist

    October, 2011

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